e-ISSN : 2455 - 5371

Personalized Dynamic Recommendation System Using Hybrid Approach in Web Mining

Paper Topic :

Data Mining

Author Name :

Priyanka Tiwari

Abstract :

Today’s rapid exponential growth in the use of internet has given boom to all areas having access to it. This has helped creating great opportunities and options available for the businesses as well as customers. But this rapid growth has resulted complex situation for the customers to find the product and services they really want due to variation in prices. Also, providing accurate, valuable and personalized information for the customers, has become crucial for the businesses. This paper contains a survey on different recommendation methods used for E-Services by different websites. The paper also provides comparison of different techniques used for dynamic recommendation with strength and weakness and proposed future work. Our result shows that the personalized recommendation for E-services in a dynamic manner not only has direct impact on customer’s interest and gross-sale, but also increase the loyalty to/for the customer.

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